Eat Your Veggies!

I've written about my picky eater before. He's my second child. He's turning 3 this weekend. I thought he would be getting better with his eating. He's not. He's getting much worse.
I know there are some of you out there who will insist that any child can be a good eater. I really don't know what to say to you except, congratulate yourself on a job well done with your child who will eat everything, and please don't continue to make the rest of us feel bad by pointing out that you just put sushi in front of your little one and they ate it up no problem. Same with enchiladas, lasagna and any sort of vegetable. My little guy won't even eat corn. I forced him (and yes, I use the word forced) to eat one spoonful of peas last Thursday and you would have thought I was pulling his arm off for all the noise he made.
"I NO LIKE THIS!" he screamed as he spit it back out at me. The only way that I got the little bit of it into him that I did was that he knew I had made custard for desert. He wasn't getting any without eating that spoonful.
And yes, I've tried all the tricks. He doesn't eat what is served for lunch?, there isn't any more food served to him until the next meal. We are cutting out all liquids in between meals except for water so he can't fill up on them. He just wants to eat what he wants to eat and is really, really stubborn about the rest of it.
He loves breakfast foods (cereal, toast, muffins and yogurt). But you can see the pattern there, bread and dairy. He continues to only eat fruit if it is dried (raisins, fruit leathers, apricots) or purred (all varieties of applesauce) and will only eat veggies unknowingly because I've hidden them inside pancakes or muffins or something else I know he will eat. Yes, I serve him the same foods we are eating at every meal (I will always offer). He refuses most meats except for chicken (sometimes he will eat fish, thinking it is chicken). And I really don't know what to do about it anymore.
My first child is not like this. He had his picky stage and grew out of it. At 5, he's a really good eater, surprising me even today my eating avacado. He was quite logical about getting out of picky eating. When he was 3 he didn't want to eat his veggies and started getting constipated as a result. We told him that eating his veggies would help make his poo not hurt any more. He started eating his veggies. For a while even declaring at the dinner table, "I don't want my poo to hurt!" (So much fun when you are in a restaurant). This same kind of logic doesn't work on my 2nd boy. He doesn't care, if he doesn't like it, or like the look of it, he won't eat it. And it's surprising to me what he won't eat. He loves applesauce but won't touch an apple. He loves strawberry "fruit to go" fruit leathers, won't even lick a strawberry to taste that it really is delicious too. I don't know, I just don't know. Do you?